The COVID-19 pandemic has altered our world in countless ways — and education is no different. With schools facing closures during the middle of the year, many a family started turning towards alternatives.
In this regard, our client Optimi Home, which operates Impaq (South Africa's biggest home education provider), received a heightened level of attention.
There have been numerous instances of media coverage that we've secured for Optimi Home, and below are just some of the highlights.
Impaq received coverage in one of the biggest news websites in the country, BusinessTech on 12 September, 2020:
In the month of October, Impaq also received some high-profile coverage in the new Sunday Times daily format.
In August, the Western Cape's biggest radio station, K-FM, also ran two interviews with Impaq on the advent of homeschooling in South Africa. You can listen to one of those interview in the link below:
More than a month into South Africa's hard lockdown, Impaq was also featured in IOL for their views on how best to cope with learning in a home environment.
This is just some of the coverage we've helped attain for Optimi Home this year, and there's no doubt that the home education landscape has fundamentally changed and become more mainstream.